– Lead and drive Organisation’s efforts to conceive, design, develop and successfully launch innovative new products.
– Shape organisations’ product portfolio, fostering innovation and achieving strategic objectives through the introduction of new products as per customer needs/ market feedback, in order to improve ‘Sales Volume’ & ‘Business Performance’.
– Responsible for feasibility confirmation, prototype sampling, customer approval for NPD, NPD production, process improvements, adherence to IATF (APQP & PPAP) & Process Engineering document, reducing lead time for sample submission, contribu;on to TEI (Kaizen, SGA & CFT)
NPD Strategy
– Conduct competitive analysis to identify new product development opportunities in collaboration with BD team.
– Assess the feasibility of product development through consultation and decision-making with the MD & COO, based on feasibility reports.
– Develop the product development roadmap in alignment with business plan, in consultation with the MD, COO & BD Head and strategize new product development.
– Design procedures and processes for prototype development and subsequent commercial scale-up of new products.
Project Management
– Formulate and monitor the NPD budget to ensure effective resource allocation for product development projects.
– Prioritize projects based on strategic alignment and market potential collaborating closely with design, production, Mktg/ Sales, PPC, Sourcing and other stakeholders. Facilitate effective communication and teamwork among cross-functional teams.
– Manage the portfolio of product development projects, ensuring they meet timelines, budgets, and quality standards.
Prototyping and Testing
– Allocate resources effectively, optimizing the use of internal and external resources (tool/ pattern development).
– Coordinate with procurement/ supply chain teams to ensure timely availability of materials.
– Oversee the creation of prototypes and facilitate testing and validation processes. Define quality standards with specified limits of varia;ons for new products and facilitate the successful launch of new products.
– Monitor and review all the parameters involved for quality assurance and produc;on. Ensure products meet quality & performance requirements. Collaborate with sales/ Mktg teams to obtain necessary customer approvals and certifications.
– Collaborate with quality assurance to ensure that product development ac;vi;es comply with relevant industry standards (IATF (APQP & PPAP) and regula;ons at the plant level ensuring regulatory compliance and product development consistency.
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