– Develop and execute the corporate brand strategy aligned with overall business objectives.
– Drive brand positioning, brand identity and brand communication across corporate and project-level initiatives.
– Plan and execute integrated ATL, BTL, Digital, Social Media, PR and experiential marketing campaigns.
– Develop compelling brand narratives and communication strategies for the corporate brand.
– Ensure consistent implementation of brand guidelines across all marketing and communication assets.
– Work closely with creative, media, digital and PR agencies to develop high-impact campaigns.
– Lead the development of corporate marketing collaterals, presentations, brochures, digital assets, films and other brand materials.
– Conduct market, competitor and customer research to identify brand opportunities and strengthen positioning.
– Collaborate with senior leadership, sales, business development and project teams to align branding initiatives with business objectives.
– Manage external agencies, vendors and creative partners, including campaign planning, execution and budgets.
– Drive corporate events, launches, activations and other brand-building initiatives.
– Track campaign performance, brand visibility and marketing effectiveness and provide actionable insights.
– Manage and mentor the branding/marketing team and ensure timely delivery of projects- .
Skills: Marketing
Marketing Head, Marketing & Communication, Marketing, Healthcare/ Medical Services / Hospital...
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