•Manage and grow the company’s social media pages (LinkedIn, Instagram,
Facebook, YouTube)
•Plan and publish a consistent content calendar aligned with webinar schedules and
brand goals
•Create visually engaging graphics, banners, reels, and short-form videos using AI
tools (e.g., Canva, Adobe Firefly, Midjourney, RunwayML)
•Translate briefs and prompts into polished, on-brand visual assets — including event
creatives, promotional posts, and story templates
•Monitor social media performance (reach, engagement, follower growth) and suggest
improvements
•Respond to comments and messages on social platforms professionally and
promptly
•Take calls from webinar participants for queries, confirmations, and post-event follow-
ups
•Collaborate with the digital marketing team to ensure visual consistency across all
channels
•Stay current on social media trends, platform algorithm changes, and emerging
creative tools
Skills: Social Media Executive
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