1. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
2. Designs, builds, and maintains our social media presence.
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
4. Identifies trends and insights and optimizes spend and performance based on the insights.
5. Plans, executes, and measures experiments and conversion tests.
Skills: Digital Marketing, SEM, SEO